郑宇豪，澳门科技大学管理学博士。

广西民族大学管理学院企业管理系教师。

邮箱：nathan.zheng@foxmail.com

教学领域：

消费者行为、数字营销、定价策略、商业伦理

研究方向：

消费者行为   (Consumer Behavior)

健康服务与管理  (Health Services and Management)

信息行为   (Information Behavior)

旅游与酒店管理  (Hospitality Management)

人力资源管理    (Human Resource Management)

主要学术成果：

Hu, Z. C., Zheng, Y.-H.*, Li, W., Li, C. Y., & Zhang, Y. Z. (2026). Imagining building process: enhancing tourists’ intention to protect heritage through anatomical depiction. Journal of Travel & Tourism Marketing, 43(4), 485–501. (SSCI, ABS 2, JCR Q1, IF=10.1)

Zheng, Y.-H., Li, H., Xu, T., Li, C. & Lin, L. (2026). The Dark Side of Virtual Governance: Customer Perceived Knowledge Hiding and Relational Conflict in Customer Relationship Management Systems. Libri, 76(2), 109-123. (SSCI, JCR Q3)

Zheng, Y.-H., Lin, L.-Z., Xu, T.*, Zhuang, W., & Li, C.-Y. (2026). Breaking the chain of contagion: Governing customer-to-customer misbehavior in tourism services. Tourism Management, 114, 105354. (SSCI, ABS 4, JCR Q1, IF=14.5)

Chen, Z-T., Shi, G., & Zheng, Y-H. (2025). From virtual experience to real action: Efficiency-flexibility ambidexterity fuels virtual reality webrooming behavior. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 148.

Xu, Tao., Zheng, Yu-Hao*., Zhang, Jinhua., Wang, Zixuan. (2025). “They” threaten my work: How AI service robots negatively impact frontline hotel employees through organizational dehumanization. International Journal of Hospitality Management, 128, 104162. (ABS 3, SSCI, JCR Q1，Top ranking 2%, 中科院一区TOP，Impact Factor=10)

Liao, X., Zheng, Y-H., Shi, G., Bu, H. (2024). Automated social presence in artificial-intelligence services: Conceptualization, scale development, and validation, Technological Forecasting & Social Change, 203, 123377. (ABS 3, SSCI, JCR Q1, Top ranking 3%,  Impact Factor=12, 中科院一区TOP)

Zheng, Y. H., Shi, G., Zhong, H*., Liu, T., Lin, Z. (2023). Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning, Technological Forecasting & Social Change, 193 (August), 122593. (ABS 3, SSCI, JCR Q1, Top ranking 3%, Impact Factor=12, 中科院一区TOP)  

郑宇豪，石贵成，吴幽，王正. (2018). 我国 B2B 电商市场集中度影响因素的实证研究[J]，商业经济研究 754 (15), 72-75.