郑宇豪，澳门科技大学管理学博士。

广西民族大学管理学院企业管理系教师。

邮箱：nathan.zheng@foxmail.com

教学领域：

消费者行为、数字营销、定价策略、商业伦理

研究方向：

消费者行为   (Consumer Behavior)

健康服务与管理  (Health Services and Management)

信息行为   (Information Behavior)

旅游与酒店管理 (Hospitality Management)

人力资源管理    (Human Resource Management)

主要学术成果：

Xu, Tao., Zheng, Yu-Hao*., Zhang, Jinhua., Wang, Zixuan. (2025). “They” threaten my work: How AI service robots negatively impact frontline hotel employees through organizational dehumanization. International Journal of Hospitality Management, 128, 104162. (SSCI, ABS 3, JCR Q1, 中科院一区TOP，Impact Factor=10)

Liao, X., Zheng, Y-H., Shi, G., Bu, H. (2024). Automated social presence in artificial-intelligence services: Conceptualization, scale development, and validation, Technological Forecasting & Social Change, 203, 123377. (SSCI, ABS 3, Impact Factor=12, JCR Q1, 中科院一区TOP)

Zheng, Y. H., Shi, G., Zhong, H*., Liu, T., Lin, Z. (2023). Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning, Technological Forecasting & Social Change, 193 (August), 122593. (SSCI, ABS 3, Impact Factor=12, JCR Q1, 中科院一区TOP)  

Zheng, Y-H., Xu, T., Shi, G., Jiang, L. (2023). I want to go there too! Tourism destination envy in social media marketing, Heliyon, 9, e22889.(SCI, Impact Factor=4, JCR Q2, 中科院三区)

郑宇豪，石贵成，吴幽，王正. (2018). 我国 B2B 电商市场集中度影响因素的实证研究[J]，商业经济研究 754 (15), 72-75.