郑宇豪，男，壮族，广西南宁人，澳门科技大学管理学博士。广西民族大学管理学院企业管理系教师。邮箱：nathan.zheng@foxmail.com

教学领域：

数字营销、消费者行为、商业伦理、服务营销、客户关系管理等

研究方向：

销售管理 (Sales Management)

消费者行为 (Consumer Behavior)

服务营销 (Service Marketing)

战略管理 (Strategic Management)

信息用户行为 (Information user behavior)

主要学术成果：

Zheng, Y. H., Shi, G., Zhong, H., * Liu, T., Lin, Z. (2023). Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning, Technological Forecasting & Social Change, 193 (August), 122593. (SSCI, Impact Factor=12, JCR Q1, 中科院一区TOP)  

Zheng, Y-H., Xu, T., Shi, G., Jiang, L. (2023). I want to go there too! Tourism destination envy in social media marketing, Heliyon, 9, e22889.(SCI, Impact Factor=4, JCR Q2, 中科院三区)

Liao, X., Zheng, Y-H., Shi, G., Bu, H. (2024). Automated social presence in artificial-intelligence services: Conceptualization, scale development, and validation, Technological Forecasting & Social Change, 203, 123377. (SSCI, Impact Factor=12, JCR Q1, 中科院一区TOP)

郑宇豪，石贵成，吴幽，王正. (2018). 我国 B2B 电商市场集中度影响因素的实证研究[J]，商业经济研究 754 (15), 72-75.