赵丽，女，汉族，四川南充人，博士研究生，讲师。现任广西民族大学管理学院企业管理系教师。

教学领域：管理学，市场营销，信息管理

研究方向：信息行为，人机交互行为，游戏化行为

主要学术成果：

[1] Zhao, Li., Xu, Yun., & Zhou, Sheng-kai. (2025). “Positive” or “Threatened”? The impact of the features in generative artificial intelligence on continued behavior. Computers in Human Behavior, 168, 108654. (2025，JCR 1 区，中科院1区Top，SSCI检索)

[2] Zhao, Li., Xu, Yun., & Xu, Xu. (2023). The effects of trust and platform innovation characteristics on consumer behaviors in social commerce: A social influence perspective. Electronic Commerce Research and Applications, 60, 101284. (2023，JCR 1 区，中科院2区，SSCI检索)

[3] Zhao, Li., Xu, Yun., Zhou, Sheng. kai, & Wang, Ping. (2025). Fostering User Attachment to Generative Artificial Intelligence—A Theoretical Perspective Based on Awe and Gamification. International Journal of Human–Computer Interaction, 1-17. (2025，JCR 1 区，中科院3区，SSCI检索)

[4] Zhao, Li; Xu, Yun; and Xu, Xu. (2022). "Exploring the Effects of innovative and social Attributes on consumer Behaviors in social Commerce". PACIS 2022 Proceedings.67.(2022，会议论文，IS领域四大顶会之一)

联系方式：Li.zhao2019@outlook.com