胡智宸，男，北京理工大学博士，广西民族大学管理学院企业管理系，讲师。

研究方向：消费者行为，品牌管理

研究成果：

[1] Hu, Z., Wei, S., Ma, B., & Bai, R. (2025). Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention. Asia Pacific Journal of Marketing and Logistics, 1-17. (SSCI, Q1)

[2] Bai, R., Ma, B., & Hu, Z.* (2025). The influence of displaying the last stage before consumption on purchase intention: the mediating role of mental simulation. Current Psychology, 1-17. (SSCI, Q2)

[3] Bai, R., Ma, B., Hu, Z.*, & Wang, H. (2023). Do products branded with handwritten scripts suffer more amid product-harm crises?. Journal of Product & Brand Management, 32(3), 379-392. (SSCI, Q1)

[4] Hu, Z., Ma, B., & Bai, R. (2022). Motivation to participate in secondary science communication. Frontiers in psychology, 13, 961846. (SSCI, Q2)

[5] 马宝龙,胡智宸 & 白如冰.(2021).消费者为何不愿意兑换积分?——奖励价格对兑换意愿的影响.管理工程学报,35(03),34-43. (CSSCI)

[6] Wang, H., Bai, R., Zhao, H., Hu, Z., & Li, Y. (2023). Why does frugality influence the recycling intention of waste materials?. Frontiers in Psychology, 13, 952010. (SSCI, Q2)

[7] Wang, H., Han, X., Kuang, D., & Hu, Z. (2018, August). The influence factors on young consumers' green purchase behavior: Perspective based on theory of consumption value. In 2018 Portland International Conference on Management of Engineering and Technology (PICMET) (pp. 1-5). IEEE.

[8] 马宝龙,胡智宸,王月辉,吴水龙,高昂. 向世界开花——海信自主品牌的国际化进程. 第九届全国百篇优秀管理案例（重点项目）

[9] 马宝龙,白如冰,胡智宸. “一体两翼”：海尔集团的多品牌定位之道. 第十一届全国百篇优秀管理案例

[10] 马宝龙，李纯青，胡智宸，刘雨洁. 工程类新产品如何落地生花：华电科工海上风电的开发历程. 第十一届全国百篇优秀管理案例（微案例）

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